Our Foundational Package is an end-to-end brand development process that guides you from clarity to a fully realized brand identity.

It’s a tried-and-tested approach grounded in design thinking principles, shaped by best practices, and carried out with a lot of care.

Phase 1: Brand Strategy

2-3 weeks

Phase 2: Verbal Identity

2-3 weeks

Phase 3: Visual Identity

2-3 weeks

Phase 4: Website

2-3 weeks

TIMELINE

8-12 weeks

This is where we dig in. Through collaborative workshops and just-enough research, we get to the heart of your business: what you do, why it matters, and who it’s for.

We translate those insights into a strategic foundation that guides every creative decision that follows.

Now that we know what you stand for, we shape how you say it. We develop a voice that reflects your brand’s essence and resonates with the people you want to reach.

You’ll walk away with the tools to speak with clarity, consistency, and confidence.

With your voice and strategy in place, we bring your brand to life visually. Our design process is intentional, every element crafted to feel both distinctive and cohesive.

We aim for beauty, but more importantly, longevity and flexibility.

Your website is where it all comes together. We design and build a site that reflects your full brand system—clear, intuitive, and built to grow with you.

From layout to language, every detail is considered.

DELIVERABLES

Mission, vision, values

Brand positioning

Audience and market insights

Brand personality

DELIVERABLES

Brand narrative

Writing principles

Tone guidelines

Messaging framework

Sample copy

Naming and tagline (if needed)

DELIVERABLES

Custom logo toolkit

Color palette and typography

Brand and usage styleguide

DELIVERABLES

Custom 5-7 page website

Page layouts and copywriting

Basic SEO setup

Launch support

INVESTMENT

$16,000

Curious to learn more?

Set up a free 30-minute discovery call by emailing hello@alice-creative.com or visiting our contact page.