Mental health practitioner, sailor, and yoga instructor, Andrew Belcher, LICSW, had a vision beyond one-on-one therapy. Based in Providence, RI, he wanted to create a space where therapy, movement, and mindfulness converged into a community grounded in wellness. To bring this vision to life, he needed a cohesive brand strategy that would articulate his mission and support future growth.

Over a three-month sprint, we created the new brand, Middle Way Wellness. Through founder workshops and in-depth user interviews, we distilled and validated Andrew’s vision, mission, and values into a compelling brand platform. We crafted a distinctive visual and verbal identity and refined the brand’s positioning through website copy that speaks directly to his expanding audience.

Launched in early 2025, Middle Way Wellness is already creating momentum with workshops and expanded offerings on the horizon. With a solid brand foundation, Andrew and his team now have the clarity, conviction, and tools to grow their practice into a dynamic, community-driven force for good.